菠萝视频app

菠萝视频app University Graphic Design major Jessica Clark has designed a new logo for the Multicultural Community Resource Center (MCRC) that will be unveiled as part of the center鈥檚 rebranding campaign on Monday, July 11, at its headquarters, 554 E. 10th St.听

The 11 a.m. event will reveal Clark鈥檚 logo, commissioned as part of a contest in Art Department Chair Jodi Staniunas Hopper鈥檚 Typographic Foundations course last spring. It was chosen from among 20 entries.

鈥淚 am particularly proud of these听design students,鈥� Hopper said. 鈥淭here were many viable options for MCRC. Jessica鈥檚 offered the flexibility that MCRC could capitalize on. I can鈥檛 say enough great things about this partnership and what we have been able to accomplish together.鈥�

MCRC provides a variety of educational and employment programs to the immigrant and refugee populations in Erie. Clark鈥檚 design highlights the global nature of MCRC鈥檚 clientele and speaks to humanity鈥檚 connectedness. From a practical standpoint, it also allows MCRC to color code each of its many programs for ease of recognition and association with the center.听

MCRC Executive Director Katie Kretz said, 鈥淪upporting the Latino, Refugee, Immigration and New American communities is what we do best here at MCRC. We are committed to providing high-quality, comprehensive wrap-around services to these populations. Since our original name change from the Hispanic/American Council to Multicultural Community Resource Center back in 2009, the community has referred to us as 鈥楳CRC.鈥� So, our leadership team felt that it was time to brand ourselves as such and do so with an image that best represents us and our core values to the community. Along with the rebranding to MCRC, we also wanted our new image to be vibrant and welcoming.鈥澨�

Kretz noted that Clark鈥檚 imagery, titled 鈥淭he World in Our Hands,鈥� caught the attention of the MCRC Leadership Team and Board of Directors because it 鈥渂est represented what the organization does鈥攊t represents all people having the ability to create opportunity for their future and others.鈥澨�

Clark, a Buffalo native, carries a dual major in Interior Architecture and Graphic Design.

Hopper鈥檚 students also rebranded Community Resources for Independence (CRI) during the pandemic and is currently working with another area organization on a branding project, an educational and enrichment experience that pays dividends for both students and nonprofits serving the regional community.听
听